Helping Your Business > Marketing and Promotions > Wise about Water
The 'Wise about Water' program - information for businesses
"You can still have a beautiful garden while being wise and efficient about water use!"
That's the message being promoted by the Nursery & Garden Industry's new national consumer campaign.
As highlighted in NGIA's consumer research many people are feeling confused, uncertain, and even guilty about using water in their gardens. To view the summary of the consumer research contained in the August 2004 Nursery Paper click here.
The majority of people are looking for solutions to have a beautiful garden while still saving water . . . and they believe their local garden centre is where they should be able to go to find this information.
In response to these trends, NGIA has developed the 'Wise about Water . . . caring about gardens' national, levy funded, campaign which tells consumers that:
- It is still okay to enjoy their garden;
- There are easy ways to use water responsibly while caring for their garden; and
- Their local garden centre is the place to go to find this information.
How can my business get involved?
To register your interest in becoming a 'Wise about Water' Garden Centre click here.
If you have any questions about the 'Wise about Water' program, contact Robert Prince, NGIA Program Manager - Water.
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